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The Pinocchio Awards are for the seventh time being organized by Friends of the Earth France, Action Aid France and CRID. The aim of the awards is to highlight multinational companies that violate the rights of the people and the environment, despite of an increasing discourse about corporate social responsibility. Many companies have signed up to several voluntary principles, stating that they will respect the rights of the people and the environment. However, these principles are non-binding and nothing happens when they break these guidelines. The award emphasizes the nominated companies activities and want to bring awareness to the companies’ actions, in order to put pressure on the companies.
Juliette Renaud, from Friends of Earth France, organizer of the award, says that the awards has been a success in rising peoples awareness on the activities that the companies undertake: “people are tired of all the lies from the companies – trying to sell products that are supposed to be green but are not in reality”. She furthermore states that companies are every year reacting more to the Pinocchio Awards, as they are afraid of damaging their image. But the main reason behind the award is to have a binding legal framework for the activities of the multinational companies – and last year they had parliamentary groups presenting a proposal to the French parliament in order to recognize the companies’ legal responsibilities. After ten years of different forms of campaigning Juliette declares that the fight is still ongoing.
The nominated companies
In the category “Greener than green” – the three companies that has led the most abusive and misleading communication campaign in regard to its actual activities are nominated:
In the category “Dirty hands, full wallet” - the three companies that has the most opaque policy at the financial level, in terms of lobbying or in its supply chain are nominated:
In the category “One for all, all for me!” the three companies that has the most aggressive policy in terms of appropriation, exploitation or destruction of natural resources are nominated:
People can cast their vote on the Pinocchio Awards’ webpage on ones company of choice until the 17th of November. You can find interviews performed by Real World Radio on our website, highlighting the actives of some of the companies.
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